SEO 教學-BING YAHOO GOOGLE SEO 操作與搜尋規則不同核心.

SEO 在 2012 是百家爭鳴的一個時代.但在操作的作法上似乎大家都不建立在搜尋引擎優化上.而是找大陸的自動點擊器, 偽原創產生器.或是 BLOG 站群聯結..其實經過這些年的測試.YAHOO 與 BING / GOOGLE 最大的 SEO 核心點是在於內部連結與網頁結構的相互串連.我們先參考一篇國外的文獻.

SEO 免費資源
SEO 教學
The fundamentals of SEO apply regardless of which search engine you want to rank in, but each of the major ones has some finer points, so let’s get right to them.

Yahoo!
You may have heard that participating in Google AdWords would penalize your site in other search engines, but Yahoo! insists that this is not the case. They really have nothing to gain by dropping sites that are relevant, and if they did, they’d be cutting off their nose to spite their face. But the age of your domain is important because a longer track record ups a site’s relevancy. It’s only one score, and it’s one you can’t do much about, but it’s something to keep in mind: SEO is a long term idea.

Yahoo! suggests registering domains for more than one year at a time. It gives your site a long-term focus and keeps you from accidentally losing a domain because you didn’t find the email that it was time to renew. They also suggest you should buy the same domain name with and without dashes. This will keep you from losing so-called type-in traffic. However, all SEO pundits say that the more dashes, the harder it is to type in, and the more spam-like it will look, so don’t get carried away.

Like with Google, with Yahoo!, relevant inbound links from high quality pages are gold. This is one of the hardest parts of SEO, but it’s one where there really aren’t many shortcuts. You want links from sites that belong to the same general neighborhood of topics as yours. If you have a site that sells organic flour, a link from a fishing tackle site isn’t going to help you much, if at all. And when it comes to giving out your own links, be careful here as well. If you link to a lot of sites that are or could be penalized, you could be hurting yourself by association. If you sell text links, check out every site that buys from you to make sure you’re not endorsing spam, porn, or other content that search engines frown upon.

Make use of Yahoo Site Explorer to see how many pages are indexed and to track the inbound links to your site. The first screen shot shows the results of the analysis of one site. As you can see, there are 503 pages on the site, and 5,838 inlinks, each of which you can explore further. To maximize crawling of your site and indexing of pages, publishing fresh, high quality content is the key.

yahoo site explorer

Bing
There have been some case studies about what Bing looks at compared to Yahoo! and Google when ranking sites. When ranking for a keyword phrase, both Bing and Google look at the title tag 100% of the time. Prominence is given a little more weight with Bing than with Google, while Google favors link density and link prominence more than Bing. Bing evaluates H1 tags, while Google does not, and Google considers meta keywords and description while Bing does not. What that all boils down to with Bing is that having an older domain and having inbound links from sites that include the primary keyword in their title tags (another way of saying relevant inbound links) are keys to optimizing for Bing. Like optimizing for the other major search engines, link building should be a regular, steady part of your SEO effort.

With Bing, it’s easier to compete for broad terms. With Bing, keyword searches result in Quick Tabs that offer variations on the parent keyword. This has the effect of bringing to the surface websites that rank for those keyword combinations. The goal is for content-rich sites to convert better than sites with less relevant content. The multi-threaded SERP design brings up more pages associated with the primary keywords than would come up with a single-thread SERP list. Also, Bing takes away duplicate results from categorized result lists. This allows lower ranked pages to be shown in the categorized results.

The Bing screen shot shows the results for a search on “video cameras.” To the left is a column of subcategories. Results from those subcategories are listed below the main search results. While there are some differences to SEO for Bing, the relatively new search engine isn’t a game changer when it comes to SEO.

bing search

Google
It sometimes seems as if SEO is synonymous with “SEO for Google,” since Google is the top search engine. And it also seems that when it comes to SEO for Google, a lot of the conventional wisdom has to do with not displeasing the Google search engine gods by doing things like cloaking, buying links, etc.

The positive steps toward SEO with Google include keywords in content and in tags, good inbound links, good outbound links (to a lesser extent), site age, and top level domain (with .gov, .edu, and .org getting the most props).  Negative factors included all-image or Flash content, affiliate sites with little content, keyword stuffing, and stealing content from other sites. It isn’t so much that Google wants to seek out an destroy sites that buy links, but they want the sites with actual relevant, fresh content to have a shot at the top, and with some sites trying to game the system and get there dishonestly, Google has to find a way to deal with these sites without hurting the good sites.

In fact, Google wants users to report sites that are trying to cheat to get to the top of the search engines. On the screen shot, you can see a copy of the form found at https://www.google.com/webmasters/tools/spamreport?pli=1 for reporting deceptive practices. You have to be signed in to your Google account to use this, by the way. They want to get away from anonymous spam reports.

中文翻譯

SEO的基本原則適用於無論你想排名在搜索引擎,但主要的每個搜尋引擎的都有一些細點,讓我們來了解的些細節的核心。

雅虎
你可能已經聽說,參加Google AdWords的會懲罰你的網站在其他搜索引擎,但雅虎堅持認為,這是情況並非如此。他們真的什麼都沒有獲得通過刪除有關的網站,但重要的是您的域名的年齡因為較長紀錄UPS網站的相關性。這是只有一分,這是一個你不能做很多,但它的東西要記住:搜索引擎優化是一個長期的理念。

雅虎建議註冊時間為一年以上的域。它給您的網站長期關注,並保持你不小心失去網域,。他們還建議你買與不劃線相同的域名。這會使你失去所謂的流量。然而,所有的SEO專家們說,更多的破折號,它會尋找更多的類似垃圾郵件,所以不要得意忘形。

想與谷歌,雅虎,高品質的網頁相關的外部鏈接是黃金。這是搜索引擎優化中最難的部分之一,但它是那裡真的沒有太多的捷徑。你想屬於相同的主題和你一般鄰里從網站的鏈接。如果你有一個網站,銷售有機麵粉,漁具網站的鏈接是不會幫助你多少,如果在所有。當談到放棄了自己的聯繫,要小心,在這裡也。如果您鏈接到了很多的網站,或可能受到懲罰,你可以傷害由協會自己。如果你賣文本鏈接,看看你買的每一個網站,以確保你不認可的垃圾郵件,色情,或其他內容,搜索引擎看不上。

利用雅虎網站瀏覽器看多少頁,索引和跟踪入站鏈接到您的網站。第一個屏幕截圖顯示了一個網站的分析結果。正如你可以看到,有503頁上的網站,和5,838 inlinks的,其中每一個可以進一步探討。為了最大限度地抓取您的網站和網頁的索引,發布新鮮,高品質的內容是關鍵。

雅虎網站瀏覽器

BING
有什麼 BING相比,雅虎和谷歌網站排名時,一些案例研究。當一個關鍵字短語排名,Bing和谷歌都在標題標籤100%的時間。與 BING 突出多一點的重量比與谷歌,而谷歌有利於聯密度和環節突出比 BING 多。BING 評估H1標籤,而谷歌不會,谷歌認為meta關鍵字和描述,而BING 。與BING都可以歸結為是,有一個舊的域名和入站鏈接的網站,包括主關鍵字在標題標籤(另一種方式說相關的外部鏈接),是 BING優化的關鍵。像其他主要的搜索引擎優化,鏈接建設,應該是有規律的,您的SEO努力穩定。

隨著 BING,它更容易廣泛競爭。關鍵字搜索與Bing,導致在快速選項卡提供對於關鍵字的變化。這為那些關鍵字組合排名表面的網站帶來的效果。我們的目標是更好地轉換比用更少的相關內容的網站,內容豐富的網站。 SERP中的多線程設計帶來了比單線程的SERP列表與主關鍵詞相關的多個頁面。此外,兵帶走從分類結果列表重複的結果。這允許在分類的結果顯示,等級較低的頁面。

Bing 的截圖顯示在搜索結果“攝像機”。左側是一列的子類別。下面列出主要的搜索結果來自這些小類的結果。雖然有一些相對較新的搜索引擎不是遊戲換兵,對SEO的差異,當涉及到搜索引擎優化。

Bing搜索

谷歌
它有時似乎如果SEO是“搜索引擎優化谷歌”的代名詞,因為谷歌是最大的搜索引擎。而且似乎也當談到谷歌搜索引擎優化,很多傳統的智慧,有做沒有做的事情,如隱形不高興谷歌搜索引擎的神,購買鏈接等。

對與谷歌SEO的積極步驟,包括在內容和標籤中的關鍵字,良好的入站鏈接,良好的出站鏈接(在較小程度上),網站的年齡,和頂級域名(。GOV,EDU,ORG最道具)。不利因素包括圖像或Flash內容,聯盟網站內容很少,關鍵字堆砌,從其他網站的內容和偷竊。是沒有這麼多,谷歌希望尋求,購買鏈接1摧毀網站,但他們希望在頂部有一個鏡頭與實際相關的,新鮮的內容的網站,一些網站試圖以遊戲系統,並得到有不誠實,谷歌已經找到一種方法來對付這些網站,而不傷害好的網站。

事實上,谷歌希望用戶正試圖以欺騙的手段來獲得的搜索引擎的網站報告。屏幕上的鏡頭,你可以看到的在https://www.google.com/webmasters/tool​​s/spamreport?pli=1報告欺詐行為形式的副本。你必須簽署您的Google帳戶使用的方式,。他們希望得到來自匿名的垃圾郵件報告

BY SEO 教學

留言

這個網誌中的熱門文章

SEO 教學-SEO GOOGLE AND BING TOOLS

ComScore: Yahoo Bounces Back From All-Time Low In Search Share

SEO 教學-Bing Optimization Paper # 1