SEO 免費資源-Sitelink 研究分享.SEO 必備知識
Dear SEO WORKER
今天在開始前分享不管是大企業或是中小企業都想擁有的搜尋引擎權重.最直接的來看
好像只有在大型論壇上才會出現的搜尋引擎結果.SEO 免費資源先分享
HOW TO GET GOOGLE SITELINKS by Jonathan Hochman
http://www.hochmanconsultants.com/articles/sitelinks.shtml
WHAT ARE GOOGLE SITELINKS?
In 2005 Google started experimenting with an enhanced listing in their
natural search results that can increase a site's visibility and reputation,
and provide more traffic. For a long time we didn't know what to call these
deluxe listings, but now we do. On September 7, 2006, Google's sitemap guru,
Vanessa Fox, wrote a blog entry titled Information about Sitelinks. She
explained that Sitelinks are generated automatically, and that Sitelinks are
designed to provide searchers with more valuable search results. Fox also said
that Google will be expanding the Sitelinks program. Since then we've been
getting many questions from webmaster interested to know how they can get a
Sitelinks listing.
Here's an example of a Sitelinks listing. On a Google search for the keyword
"IntelliTrack," beneath the main search result, we see links to various areas of
the IntelliTrack web site. This would help a searcher in two ways: they can get
a better understanding of what the site is about before they visit, and they can
take a shortcut from Google to the topic that interests them.:
Only the best sites seem to get Sitelinks. Virtually all of the webmasters I've
spoken with feel that Sitelinks enhance a web site's visibility and reputation.
GOOGLE DOESN'T SAY HOW TO GET SITELINKS
The workings of many Google algorithms, including Sitelinks, are kept secret to
discourage people from manipulating the rankings, but we can still look at
examples and try to understand where Sitelinks come from. I've worked on a
number of sites with Sitelinks, and these sites are similar in the following ways:
Site ranks first for the keyword(s) that generate the Sitelinks listing
Easily spiderable, structured navigation
Fairly high natural search traffic
High click through rates from the search results page
Useful outbound links
Inbound links from high quality sites
Site age is several years or older
These factors may, or may not, be exactly what Google uses to trigger
Sitelinks. Nevertheless, everything on this list is desirable for a web marketing
program, so using the list to guide our strategy will probably help our sites
become more effective in any case.
中文版- BY SEO 免費資源
什麼是Google的網站鏈接？谷歌在2005年開始嘗試在他們增強上市自然搜索結果，可以提高網站的知名度和權重，並提供更多的流量。很長一段時間，我們不知道如何調整這些高級的資源，但現在我們做的。 2006年9月7日，谷歌的地圖，瓦內薩福克斯，寫一篇博客，題為“關於網站鏈接的信息。她解釋自動生成，網站鏈接，該網站鏈接旨在為客戶提供更有價值的搜索結果的搜索。福克斯還表示谷歌將擴大網站鏈接程序。從那時起，我們已經從站長興趣知道很多問題，他們如何能得到一個有效網站鏈接。這邊提到的是sitelink 不是內部連結或是外部連結
這裡有一個網站連結上市的一個例子。上谷歌搜索關鍵字“IntelliTrack”，主要的搜索結果下方，我們看到各地區的鏈接IntelliTrack網站。這將有助於搜索者在兩個方面：他們可以得到一個什麼網站是他們參觀之前，他們可以更好地理解從谷歌到他們感興趣的主題採取的捷徑。只有最好的網站似乎得到網站鏈接。幾乎所有的站長，我已經談及手感，網站鏈接，提高一個網站的知名度和權重。
Google不會說明怎樣才能網站鏈接許多谷歌的算法，包括網站鏈接，運作都秘而不宣避免人意圖利用不當工具操縱排名，但我們仍然可以看的例子，並試著去了解網站鏈接來自何方。我一直在言計這些擁有網站鏈接的網站，
這些網站都有以下的屬性：
1.結構性導航
2.通過從搜索結果頁面的高點擊率3.有用的出站鏈接4.從高質量網站的入站鏈接5.網站的年齡是幾年以上
今天在開始前分享不管是大企業或是中小企業都想擁有的搜尋引擎權重.最直接的來看
好像只有在大型論壇上才會出現的搜尋引擎結果.SEO 免費資源先分享
HOW TO GET GOOGLE SITELINKS by Jonathan Hochman
http://www.hochmanconsultants.com/articles/sitelinks.shtml
WHAT ARE GOOGLE SITELINKS?
In 2005 Google started experimenting with an enhanced listing in their
natural search results that can increase a site's visibility and reputation,
and provide more traffic. For a long time we didn't know what to call these
deluxe listings, but now we do. On September 7, 2006, Google's sitemap guru,
Vanessa Fox, wrote a blog entry titled Information about Sitelinks. She
explained that Sitelinks are generated automatically, and that Sitelinks are
designed to provide searchers with more valuable search results. Fox also said
that Google will be expanding the Sitelinks program. Since then we've been
getting many questions from webmaster interested to know how they can get a
Sitelinks listing.
Here's an example of a Sitelinks listing. On a Google search for the keyword
"IntelliTrack," beneath the main search result, we see links to various areas of
the IntelliTrack web site. This would help a searcher in two ways: they can get
a better understanding of what the site is about before they visit, and they can
take a shortcut from Google to the topic that interests them.:
Only the best sites seem to get Sitelinks. Virtually all of the webmasters I've
spoken with feel that Sitelinks enhance a web site's visibility and reputation.
GOOGLE DOESN'T SAY HOW TO GET SITELINKS
The workings of many Google algorithms, including Sitelinks, are kept secret to
discourage people from manipulating the rankings, but we can still look at
examples and try to understand where Sitelinks come from. I've worked on a
number of sites with Sitelinks, and these sites are similar in the following ways:
Site ranks first for the keyword(s) that generate the Sitelinks listing
Easily spiderable, structured navigation
Fairly high natural search traffic
High click through rates from the search results page
Useful outbound links
Inbound links from high quality sites
Site age is several years or older
These factors may, or may not, be exactly what Google uses to trigger
Sitelinks. Nevertheless, everything on this list is desirable for a web marketing
program, so using the list to guide our strategy will probably help our sites
become more effective in any case.
中文版- BY SEO 免費資源
什麼是Google的網站鏈接？谷歌在2005年開始嘗試在他們增強上市自然搜索結果，可以提高網站的知名度和權重，並提供更多的流量。很長一段時間，我們不知道如何調整這些高級的資源，但現在我們做的。 2006年9月7日，谷歌的地圖，瓦內薩福克斯，寫一篇博客，題為“關於網站鏈接的信息。她解釋自動生成，網站鏈接，該網站鏈接旨在為客戶提供更有價值的搜索結果的搜索。福克斯還表示谷歌將擴大網站鏈接程序。從那時起，我們已經從站長興趣知道很多問題，他們如何能得到一個有效網站鏈接。這邊提到的是sitelink 不是內部連結或是外部連結
這裡有一個網站連結上市的一個例子。上谷歌搜索關鍵字“IntelliTrack”，主要的搜索結果下方，我們看到各地區的鏈接IntelliTrack網站。這將有助於搜索者在兩個方面：他們可以得到一個什麼網站是他們參觀之前，他們可以更好地理解從谷歌到他們感興趣的主題採取的捷徑。只有最好的網站似乎得到網站鏈接。幾乎所有的站長，我已經談及手感，網站鏈接，提高一個網站的知名度和權重。
Google不會說明怎樣才能網站鏈接許多谷歌的算法，包括網站鏈接，運作都秘而不宣避免人意圖利用不當工具操縱排名，但我們仍然可以看的例子，並試著去了解網站鏈接來自何方。我一直在言計這些擁有網站鏈接的網站，
這些網站都有以下的屬性：
1.結構性導航
2.通過從搜索結果頁面的高點擊率3.有用的出站鏈接4.從高質量網站的入站鏈接5.網站的年齡是幾年以上
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